"Email has the highest return on investment of any other marketing channel. On average, email earns you $40 for every $1 spent. And the best part is that email is an owned channel, which means you can reach subscribers directly instead of relying on social media algorithms to surface your content. Email marketing is a boom to digital marketers because it can be used to promote other marketing channels, such as social media platforms. According to Tech Crunch email marketing is King and is not going nowhere. A properly structured email message provides this benefit to the marketer because it provides benefits to consumers."

"Email Marketing is KING!"

Stewart Hillhouse

Tech Crunch Senior Editor

"Compared to other media, email messages are dirt cheap to send. But just look at media spending. According to eMarketer, this year U.S. companies are spending about $64 billion per year on TV, $34 billion on print ads, and $39 billion on Internet advertising. And how much are they are spending on email? For that, we have Forrester data: only about $1.5 billion. Email marketing is more cost-effective than most other marketing channels. With email, you know within 24 hours exactly which messages have been opened, by whom, what links the openers clicked on, and what part of your message was working."

Arthur Middleton Hughes

Senior Journalist Harvard

"Email marketing is still relevant and has a long future. It will probably become even more important as time goes on, especially since it’s so easy to use and cost-effective. In addition, sending emails isn't the only point of email marketing, but profitability for your company is the goal. In order to avoid sending out pointless messages, you must ensure that everything you send generates real leads and sales. Building a relationship with your clients and prospects over time is the aim of email marketing. By 2027, experts predict 408.2 billion emails will be sent every day. No wonder people keep checking their inboxes. Certainly email beats the competition from a measurability standpoint."

Zohaib Patoli

Senior Journalist Forbes

"According to CNN Business, email marketing is a key strategy for engaging and retaining digital subscribers, with a dedicated "Manager of Email Marketing" role responsible for developing and executing email campaigns, optimizing automation, segmenting audiences, and analyzing performance metrics to enhance the customer journey for CNN's digital products; this includes utilizing A/B testing and ensuring compliance with email marketing regulations. The benefits of Email marketing is cost-effective, permission-based, flexible, scalable, shareable, and measurable. Its better than other marketing channels."

Catherine Thorbecke

CNN Business Editor